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Home⇛Business Research Journal⇛vol. 7 no. 1 (2021)

Determinants of Consumer Behavior during COVID-19 as Factors Affecting the Development of E-Commerce in the Philippines after the Pandemic

Jemimah Ann M. Masangkay | Sheila Marie D. Yor

 

Abstract:

This study is entitled “Determinants of Consumer Behavior During COVID-19: Factors Affecting the Development of E-commerce in the Philippines After the Pandemic”. A total of 331 respondents aged 18 to 55 participated in the study. As a result, Domain Specific Innovativeness (r = .394, p = 0.000), Attitudes (r = .218, p = 0.000), Subjective Norms (r =4.73, p = 0.000), and Perceived Behavioral Control (r = 0.019 p = 0.737) are proven to be determinants of consumer behavior during COVID-19 pandemic.



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